As far as fairness goes this is a big convo. But to me, a democracy also does not tell you what is best for you; it just gives you rights that you are free to exercise or not. If I prefer to go tailgating before some concert and get stupid-drunk instead of voting, that is my right as well. A vote that is truly motivated is 10 times better that a conventional vote by people who have not thought about it at all. True, this gives rise to the danger of votes being bought; but you see, this is great because again the system trusts the people to take care of themselves and does not 'protect' them by telling them what is best for them or how to protect their rights. This is freedom: freedom from any authority or elite that is supposedly acting in my best interest.

It is difficult to explain the concept of true freedom to Europeans sometimes because there is deeply rooted ancient conventionality in their social upbringing. For the same reasons the right to own a gun and even the right to not wear a seat belt are still being fought for in the most democratic country in the world.

The issue is that the freedom of all needs to be protected and this becomes a challenge (often a bloody conflict) if you are really concerned about freedom and democracy. There is no easy solution but in the process you can also clearly see the gains that you make as a free agent in a world of countries full of 'citizens' that often do not understand at all what freedom or democracy is.